What is the Rule of 40 in SaaS? What is the Rule of 40 in SaaS? Software as a Service (SaaS) has become a popular choice for businesses to provide digital services due to its scalability and cost-effectiveness. The Rule of 40 is a key concept in SaaS and is necessary to measure the success of a product. What is the Rule of 40? The Rule of 40 is a metric which states that the combined growth rate of a company’s revenue and profit should be at least 40%. Therefore, a company’s revenue and profit must both increase at a […]