Software as a Service (SaaS) is becoming increasingly popular amongst organizations as a delivery model for software. Projections suggest that the SaaS market will swell to a value of $85.1 billion by the end of 2020. The following article outlines the reasons for this growing popularity.

SaaS is a form of software delivery in which applications are hosted by a vendor and made available to customers through the internet. It is subscription-based, meaning customers pay a monthly or annual fee to access the software, and eliminates the need for customers to purchase licenses, hardware, and software, as well as manage software updates and maintenance. This is an attractive option for businesses of all sizes as it is cost-effective.

SaaS is also easily scalable, allowing customers to quickly change the number of users and upgrade or downgrade the service level as needed. However, this form of software delivery is not as secure as traditional software, and customers lack full control over the software. Despite this, SaaS is likely to remain popular due to its cost-effectiveness and scalability.